ba.ba, Bagel Bakery in Brussels since 2014 I Design Services: brand identity creation / packaging design / brand positioning / POS / print / copywriting / menu design / sales tools
ba.ba, a bagel bakery based in Brussels since 2014. In August 2017 ba.ba opened a second bagel bakery and a third one is on the planning. To support this growth, Designrepublic.be was asked to develop an original brand identity system.
We came up with the idea to create a ba.ba-language. Our starting point was the bagel itself that we deconstruct in a geometrical way to create different shapes to serve a unique, playful and recognisable branding system on all different supports: signage, packaging, in-store communication, advertising, etc.
# deconstructing the bagel shape:
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# creating the ba.ba alphabet to serve the branding system:
# applying the branding system:
# screen menu visuals:
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